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Will kick off the first consumer campaign promoting its Cashless Betalen mobile payment solution
June 30, 2011
By: DAVID SAVASTANO
Editor, Ink World Magazine
Multicard, a business unit of Identive Group, Inc., announced that it is partnering with the Dutch financial services company Rabobank and the Royal Dutch Hockey Federation (KNHB) to kick off the first consumer campaign promoting its Cashless Betalen mobile payment solution. The organizations will demonstrate and market the solution at the prestigious international hockey tournament known as the Rabo FIH Champions Trophy, which takes place from June 25 through July 3 at the Wagener Stadium in Am...
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